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  • Download images The Six-Figure Second Income
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Table of Contents
Title Page
Copyright Page
PREFACE
CHAPTER 1 - YouCAN Get Rich—But Yes, There Is a Catch
10 GIANT KEEP OUT! SIGNS ON THE ROAD TO YOUR ONLINE BUSINESS
SUCCESS—THE FALSE BARRIERS
NOW FOR THE SIX DISABLINGAND VERYREALDANGERS TO YOUR ONLINE
BUSINESS SUCCESS
CHAPTER 2 - How to Build a Quick and Profitable Product
THE TYPICALDREAM IS USELESS
YOUR FIRSTPRODUCTSHOULD BE ONE OF THESE
EXPLORE OTHER VARIATIONS ONAPROVEN THEME
APPEALTO RABID HOBBYISTS
ANOTHER SCHOOLOF THOUGHT
AVOID THIS PITFALL
GETMYCHART
CHAPTER 3 - How to Create Content Cheaplyand Easily
STAGE 1: CAPTURE THE RAW CONTENT
STAGE 2: EDITTHE CONTENT
STAGE 3: DELIVER THE CONTENT
THE EXCELLENTCONCEPTOF CONTINUITY
THE OPPORTUNITYENGINEER
CHAPTER 4 - Getting Openfor Business
THE SEVEN BASIC BUILDING BLOCKS TOAGOOD WEB SITE
GETTING WORK DONE FOR YOU
CHAPTER 5 - How to Get People to Raise Their Hands
MYTH NUMBER ONE: “IT’SALLABOUTTRAFFIC”
MYTH NUMBER TWO: “IT’SALLABOUTTARGETED TRAFFIC”
MYTH NUMBER THREE: “I’M WAITING FOR THE GAME CHANGER”
MYTH NUMBER FOUR: “IT’SALLABOUTCOSTPER LEAD”
THE MOVING PARTS OFALEAD-GENERATION EFFORT
GREATSOURCES FOR LEADS
CHAPTER 6 - How to TurnProspects into Buyers
MISTAKE NUMBER ONE: INEFFECTIVE MARKETERS CONFUSE ATTENTION
WITH SHOUTING
MISTAKE NUMBER TWO: INEFFECTIVE MARKETERS BOOST THEIR CLAIMS
OUTOFALLPROPORTION
MISTAKE NUMBER THREE: WITH INEFFECTIVE MARKETERS, IT′S ALL
ABOUTTHEMAND NOT...
MISTAKE NUMBER FOUR: INEFFECTIVE MARKETERS ASK YOU TO BUYTOO
SOON
MISTAKE NUMBER FIVE: INEFFECTIVE MARKETERS DO NOT INCLUDE A
CALLTOACTIONAND ...
MISTAKE NUMBER SIX: INEFFECTIVE MARKETERS FURTHER ERODE
TRUSTBYCREATING FAKE DEADLINES
MISTAKE NUMBER SEVEN: INEFFECTIVE MARKETERS SPEAK TO
AUDIENCES, NOTTO INDIVIDUALS
THE EIGHT MONEY QUESTIONS: ANSWER THESE AND YOUR PRODUCT
WILLSELL
CHAPTER 7 - Relationships Equal Revenues
AUTORESPONDERS VERSUS BROADCASTE-MAILS
FOUR TIPS FOR BUILDING PROFITABLE RELATIONSHIPS THROUGH E-MAIL
OTHER WAYS TO STAYCLOSE TO YOUR CUSTOMERS
CHAPTER 8 - The Secrets to anUpward Profit Spiral
STEP ONE: INSTALLMEASURING DEVICES
STEP TWO: DETERMINE WHY NONBUYERS DON’T BUY, AND ADJUST YOUR
SITEACCORDINGLY
STEP THREE: TESTEVERYTHING
CHAPTER 9 - The “I” Facto
INDEX
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