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  • Download images Marketing Management (Millenium Edition)
  • Download images Marketing Management (Millenium Edition)
  • Download images Marketing Management (Millenium Edition)
  • Download images Marketing Management (Millenium Edition)
  • Download images Marketing Management (Millenium Edition)

Marketing
Management,
Millenium Edition
Philip Kotle
Custom Edition fo
University of Phoenix
Excerpts taken from:
A Framework for Marketing Management,
y Philip Kotle
Copyright © 2001by Prentice-Hall, Inc.
A Pearson Education Company
Upper Saddle River, New Jersey 07458
Marketing Management Millenium Edition, Tenth Edition,
y Philip Kotle
Copyright © 2000 by Prentice-Hall, Inc.
All rights reserved. No part of this book may be reproduced, in any form or by any
means, without permission in writing from the publisher.
Compilation Copyright © 2002 by Pearson Custom Publishing.
This copyright covers material written expressly for this volume by the editor/s as
well as the compilation itself. It does not cover the individual selections herein that
first appeared elsewhere. Permission to reprint these has been obtained by Pearson
Custom Publishing for this edition only. Further reproduction by any means, electron-
ic or mechanical, including photocopying and recording, or by any information stor-
age or retrieval system, must be a
anged with the individual copyright holders noted.
This special edition published in cooperation with Pearson Custom Publishing
Printed in the United States of America
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bởi admin lúc Mon, Apr 16 '18 11:38 AM

Marketing Management là một bộ giáo trình nổi tiếng của Philip Kotler, với những tình huống giao tiếp thường thấy trong kinh doanh mà đòi hỏi người học phải vận dụng tất cả sự nhạy bén của mình để giới thiệu một sản phẩm hay thuyết phục khách hàng nào đó. Giáo trình này phù hợp cho các sinh viên chuyên ngành marketing.
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