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  • Download images Dotcomology - The Ultimate Affiliate E-Book For Online Marketing
  • Download images Dotcomology - The Ultimate Affiliate E-Book For Online Marketing
  • Download images Dotcomology - The Ultimate Affiliate E-Book For Online Marketing
  • Download images Dotcomology - The Ultimate Affiliate E-Book For Online Marketing
  • Download images Dotcomology - The Ultimate Affiliate E-Book For Online Marketing

DOTCOMOLOGY
BY: STONE EVANS, THE HOME BIZ GUY
Click Here To Discover 3 Easy Steps To Make Money Online!
INTRODUCTION.................................................................9
EMPTY YOUR CUP!................................................................13
DON’T LISTEN TO THE “SO-CALLED” EXPERTS…...............................14
DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR?.................16
THE INTERNET —YOUR BUSINESS TOOL......................................17
THE RIGHT PRODUCT SELLS ITSELF............................................18
THE ETERNAL,CHANGING BUSINESS PLAN ...................................20
1. GETTING STARTED....................................................... 23
1.1 MAKING YOUR WEBSITE
ATTRACTIVE,
INTERESTING, ENGAGING AND
INTERACTIVE ............................................................................23
1.2NAVIGATION.................................................................26
1.3DEFINING A USABLE SITE..................................................31
1.3.1 Good Content is Critical .........................................31
1.3.2 Ease of Access to Information.................................32
1.3.3 Quick Access to Information...................................32
1.3.4 Cleanly Designed Pages.........................................33
1.3.5 Download Status ..................................................33
1.3.6 Usability Problems ................................................34
1.4BUILDING INTERACTIVITY AND PERSONALIZATION ......................35
1.5GRAPHICS....................................................................37
1.6WEB COPY...................................................................37
1.7CHOOSING A DOMAIN NAME...............................................41
1.7.1 Using Expired Domains to Skyrocket Your Traffic.......44
1.8THE HOST ...................................................................45
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1.9TESTING AND PERFORMANCE ..............................................47
1.9.1 Monitoring and Tracking ........................................49
1.9.2 Tracking Your Sales...............................................54
1.10BUILDING CREDIBILITY AND MAINTAINING IT..........................55
2. INTERNET BUSINESS IDEAS ........................................ 58
2.1LEVERAGE THE ADVANTAGES OF THE NET................................58
2.2WHAT BUSINESSES ARE SUCCEEDING ON THE NET? ...................59
2.3SHOULD YOU BE SELLING A PRODUCT OR A SERVICE?...................61
2.4IMPORTANCE OF BACK-END SELLING .....................................63
2.5CROSS-SELLING ............................................................65
3.
SECRETS
OF
WINNING
TRAFFIC
THROUGH
SEARCH
ENGINES ................................................................................ 67
3.1HOW SEARCH ENGINES WORK............................................69
3.2TOP SEARCH ENGINES .....................................................72
3.3SEARCH ENGINE PAGE-RANKING ALGORITHMS..........................76
3.4 KEYWORDS — OPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH
ENGINES.................................................................................82
3.5WEB COPY FOR SEO.......................................................86
3.6SUBMITTING TO SEARCH ENGINES........................................87
3.7SEARCH DIRECTORIES –THE BENEFITS OF BROWSING ................88
3.7.1 Submitting to Search Directories.............................89
3.8PAY-PER-CLICK —BUYING STATUS......................................89
3.8.1 Show Me the Money!.............................................91
3.8.2 Submitting to Pay-Per-Clicks ..................................92
3.8.3 Google AdWords...................................................93
3.9LINK POPULARITY AND LINK ANALYSIS ...................................95
3.9.1 Reciprocal Links and Partner Sites...........................97
3.9.2 Picking Your Partner..............................................98
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